Swag. It’s one of the easiest ways to promote the existence of your business or spread awareness about your company message.
The problem with swag is that it is usually cheap and useless. Those custom pens break. Little magnets are useless and might even cause damage to someone’s smartphone. Bags, t-shirts, Frisbees, and all that other stuff eventually gets thrown away.
That type of swag provides a temporary boost at best. What if there was a better way to provide people with information about who you are and what you do?
A private label spring water or CBD water product does just that. In the United States alone, more than 42 billion bottles of water are sold each year. Over 200 billion bottles of water are consumed globally each year.
By offering a private label water product, you can offer better swag. You can even create a whole new product line for yourself that generates new revenues.
What Are the Benefits of Private Label Water?
Many utilize private label water to spread word about their business. It can be used to raise awareness for a fundraiser – or even used to raise funds. It can even be used to build knowledge about community events, corporate events, or private celebrations.
The service benefits you’ll receive with a private label product will always exceed your expectations.
- Your private label products will always come in standard sizing formats that are familiar to customers.
- You are guaranteed to have your private label water be professionally packaged.
- Your logo, or preferred image, will be printed on the bottle wrap to ensure high levels of consumer visibility.
With a private label, you have more than a chance to “get your name out there” or “share contact information,” like you’ll see other service providers promote.
You are also helping people with a genuine concern. People want to know that the water they are drinking is healthy. They want to provide for their loved ones in a meaningful way. Never underestimate the power of a simple bottle of water in meeting these needs.
And let’s face it: with your own private label water, you’re going to make drinking water a fun activity.
How to Make an Impact with Your Private Label
Your private label will succeed or fail based on the quality of your label design. Although we don’t offer design services for your private label, we have discovered some helpful hints over time about what works with our spring water or CBD water and what doesn’t seem to work.
Make a statement with your private label.
Take sides on a specific issue. Be very clear about what your brand message happens to be. Offer consumers very precise communication that they can view in a second or two. As part of this statement, you must make your logo or name be prominent. Use a strong font to ensure the information you want people to see is noticed.
Be intentional with color choices for your private label.
Colorful label designs tend to attract more attention than ones with extra negative space. Make sure you use color with a purpose as well. Match the color of your label with the colors found in your logo or in the products you are selling or distributing to ensure there is no consumer confusion with your private label water.
Keep it simple instead of complicating matters.
Intricate graphics tend to get visually muddied from a distance. That can detract from the message you’re attempting to convey to your consumers, whether you hand out the water as swag or you’re starting a new product line to sell.
Check your font one more time before finalizing your artistic proofs for the label.
Your label should be readable from a distance, while still being a true reflection of your company, your personal image, and the values you’re wanting to convey to others.
We have seen private labels offer fun facts about a company. They are used to promote helpful or healthy messages. It can be used to encourage people to drink more water.
We’ve even seen bottles of water turned into a unique birthday party invitation.
Water is life. For your company, awareness is also life. Combining these two elements with a private label spring water or CBD water product is a great way to connect with people, build relationships, and establish trust.
For more information about this unique opportunity, be sure to contact our team today to discover if this is an option that would work for you.